Fine tailoring, such as Brioni's, may be considered an art. It is not an appreciated art, but for those who do appreciate the art of a well-cut garment, it is so. Brioni produces something that is beautiful to look at. It is also reflective of personality. When you are wearing Brioni clothing, it affects your entire nervous system, in the sense that it wears you and you wear it.

An important result of the handwork that went into the early Brioni tailored clothing was unsurpassed comfort. In the last decade, men's wear designers have strived in every possible way to impart comfort and ease into their clothing. Most simply exaggerated the cut and shape, working on the premise that looser was more comfortable, and that fewer sizes would fit more people.